Star Wars: Galaxy of Heroes 10th Anniversary Brand.
Tim got back to his illustration and graphic design roots to lead the 10th Anniversary SWGoH brand refresh.
The scope of this project evolved from designing simple badge that would be added to promotional assets into a full brand refresh reflected throughout the entire Galaxy of Heroes ecosystem.
Roles: Art Direction, Graphic Design
Original badge concepts that would be added to marketing and promotional materials.
Midway through the process, Tim was inspired by the upcoming Star Wars 50th branding and also “classic” Star Wars visual language of metals and boarders. These elements could be used to tie the entire Galaxy of Heroes brand together, signaling to players and viewers that something big was happening within the game.
Final version of the brand refresh.
This version of the anniversary badge was rejected by Lucas Film solely because of the many eye-rolls 🙄.
