The Lord of The Rings: Heroes of Middle Earth
Inspired by J.R.R. Tolkien’s original illustration and design style, Tim was tasked to create a logo for EA’s Lord of The Rings mobile game.
Roles: Art Direction, Graphic Design, and 3D
The logo is heavily influenced by Tolkien’s original illustration style and 1940’s & 1950’s type design.
Early on in the development of Heroes of Middle Earth, the deliberate decision was made to disconnect the visuals from the LoTRs movies. So the brand of the game needed to be both iconic and feel like an exclusive original fantasy genre.
A large part the literary inspired creative direction for Heroes of Middle Earth was the need for a new and unique design for The One Ring. Tim still feels like he won the nerd-lottery! He was tasked to explore designs for The One Ring that would first be featured in the logo and eventually in the game wielded by Frodo Baggins.
