Brooks Running - DNA Loft
A fun opportunity to merge product photos, cel animated elements and 3D animation to teach customers about Brooks Running technology. I leveraged Brook’s fun illustration style and 3D animations into a variety of animated deliverables to educate and guide the viewer through a dynamic side-scrolling landing page.
Roles: Concept, Art Direction, 3D, Cel Animation, Motion
![](https://freight.cargo.site/t/original/i/96ed77bd908742a0b01d24bdba7867a5d67275e0896d56df1b15dc87b5b18892/Brooks00.png)
![](https://freight.cargo.site/t/original/i/25764c4410a902cc0c5a751ca3856fd7637fdd71f91dcb47f9f35f59398b9d15/Brooks01.png)
![](https://freight.cargo.site/t/original/i/dd2b5b8c27efc2597e702877258d2629d57c30ddb0e088d365cb15137d7344e8/Brooks02.png)
![](https://freight.cargo.site/t/original/i/4fd75c70f9fa5367d1288ff0917c305060f5d7250323d44bd289918cc4ad9bb8/Brooks03.png)
![](https://freight.cargo.site/t/original/i/639473fb1f215c2c12be74362dbeb50b778346e982716a2d41163674264b4b17/Brooks04.png)
![](https://freight.cargo.site/t/original/i/61ed80f906c4621d649bd6f3e2c258c572fa2b45ba5349d5782bb0903325effb/Brooks05.png)
![](https://freight.cargo.site/t/original/i/1c92a506ad08ceda121bb2255e5bc1f5c6223b1584420dd297f5e39437a0f701/Brooks-Maya-Lo.gif)
AR Product Registration
We also created an augmented reality shoe registration app to link Brooks runners to the brand for higher engagement. Simply scan the shoe box, register and run.
Roles: Concept, Unity Development, Motion
![](https://freight.cargo.site/t/original/i/1ade59b5bd0785f508e91a684b06be54eadff9a00801f4b6fac1bf23188fd60a/0621_Brooks-AR-Screen-01.2-640.gif)
![](https://freight.cargo.site/t/original/i/2acaafa9f83ef405a388f7681fe95c64ea79095734d5f11f413565421a4e1168/0621_Brooks-AR-Screen-020fps.gif)